Service 04

Graphic

Design

& Creative

Campaigns, brand systems, social creative and advertising, designed as one set of decisions and applied everywhere consistently.

The Canvas

Designed to Be Produced.

Artwork that survives contact with production: correct bleed, real type sizes, files a printer or a platform can actually take.

Artwork · bleed · marks · export Print · digital · out-of-home

Campaign System

A campaign is not one artwork. It is a system of proportions, type sizes and crops that keeps the idea intact at every size it has to appear in.

Brand Identity

An identity is not a logo. It is the small set of rules that makes the next hundred pieces look like they belong together.

A display face and a working face. Nothing else.

A range, plus one colour that is allowed to shout.

One grid, so every asset is built the same way.

How photography is shot, cropped and graded.

The rules meeting real objects and real screens.

Creative Index

01
Campaign
Key visual, adaptations, every placement size.

Key visual, adaptations, every placement size.
02
Social Creative
Templates and one-offs that hold the grid together.

Templates and one-offs that hold the grid together.
03
Brand Systems
Marks, type, colour and the rules that govern them.

Marks, type, colour and the rules that govern them.
04
Print & Editorial
Posters, decks, packaging, print-ready artwork.

Posters, decks, packaging, print-ready artwork.
05
Digital
Banners, landing visuals, email and thumbnails.

Banners, landing visuals, email and thumbnails.