Afteralls

Service 06

AI Creative
Production

Human direction generative possibility

  1. Placeholder campaign visual at the sketch stage
    01 Sketch

  2. Editorial, not advertising.

    Overcast north light.

    Tailored grey, black knit.

    Waist-up. No smile.

    4:5. Room above the head.

    02 Direction
  3. Placeholder campaign visual at the generated stage
    03 Generated
  4. Placeholder campaign visual at the refined stage
    04 Refined
  5. Placeholder campaign visual, finished
    05 Final

The Machine

AI can generate.

The Studio

Creative direction
makes it matter.

A model will return a thousand images that are nearly right. Choosing the one that is actually right, and then fixing what is wrong with it, is the job, and it is the same judgement we bring to a retouch or a grade.

Impossible Production

The Shot You Could Not Book.

Product Colourways and finishes that do not exist yet
Location A place nobody has to fly to
Model A casting that was never scheduled
Environment A set that was never built

Product & Lifestyle

One Still. Any Scene.

Shoot the product once, on white, properly. Everything after that (the table it sits on, the light through the window, the season) is production we can build around it.

Placeholder product still, shot on a plain surface
Source still

  • Studio, colour

  • Lifestyle, daylight

  • Editorial, low key

Placeholder imagery, replaceable from the media library.

AI Compositing

We Will Tell You What Is Real.

Every delivery comes with a note of which elements were captured and which were generated. You should never have to guess about your own campaign.

Placeholder composited campaign frame
  • 01 Subject Photographed
  • 02 Set extension Generated
  • 03 Foreground dressing Generated
  • 04 Light and grade Human

How It Is Made

Direction, Then Iteration.

  1. 01

    Brief

    What the image has to do, where it runs, and what it must not look like.

  2. 02

    Art direction

    References, framing, light and palette decided before a single frame is generated.

  3. 03

    Generation

    Candidates produced against the direction, not against a prompt typed from the brief.

    04

    Selection

    One direction taken forward. The rest are evidence of what was considered, not waste.

    • Direction A

    • Direction B, taken forward

    • Direction C

    • Direction D

  4. 05

    Editing

    Composited, retouched and corrected by the same hands that grade the photography.

  5. 06

    Final

    Delivered at every size you need, with a note of what was generated.

Moving Work

Where It Actually Helps.

  • Generated b-roll and inserts
  • Extended plates and set replacement
  • Concept films for pitch and pre-vis
  • Stills brought to motion for social
Placeholder frame from AI-assisted moving work

Selected AI Work

Directed, Not Prompted.

Composited campaign frame
Composited campaign frame
Product placed in a built scene
Product placed in a built scene
Environment extension
Environment extension

Start Here

If You Can Describe It,
We Can Start Creating It.

Send the product, the reference, or the sentence you have been unable to shoot. We will come back with directions to choose from, and tell you what was generated.

Start an AI Project

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